As part of QuickBooks UK’s annual SEO content strategy, I project managed the development of a Self Assessment tax calculator that helped self employed people get an estimate of the Income Tax they’d need to pay HMRC as part of their next tax return.
I wrote the copy and Meta Data for the calculator, targeting a number of high-volume key phrases, and worked with web designers and developers to make our vision a reality. The calculator was launched in time for the filing deadline for Self Assessment tax returns for the 2019/20 tax year.
Six months after launch, QuickBooks UK’s Self Assessment calculator is ranking for 260 keywords in the UK*, including ‘self assessment tax calculator’ (1,900 monthly search volume), ‘self employment tax calculator’ (1,600 monthly search volume), and ‘self assessment calculator’ (800 monthly search volume).
This content was created on behalf of Passion Digital.
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