SEO Content Specialist

Amsterdam | Utrecht | Eindhoven | London

Hi, I'm Lola Michels!

I'm a freelance SEO Content Specialist with 10 years' experience in digital content strategy, search engine optimisation (SEO), client-facing communication and people management.

I'm looking to dedicate my time to helping forward-thinking businesses flourish. đŸŒ±

My Journey

My passion for online marketing started when I minored in e-Marketing and Social Media at the University of Applied Sciences Utrecht. After building my career at various digital agencies in London, UK, I decided to move back to The Netherlands where I'm currently offering my services to businesses that inspire and excite me.

Freelance SEO Specialist
Lola Michels
Jan 2021 - present
Head of Content
Passion Digital
Oct 2020 - Jan 2021
Content Strategist
Passion Digital
Feb 2019 - Sep 2020
Content Strategist
Jan 2018 - Jan 2019
Digital Marketing Executive
Lola Michels
Sep 2017 - Dec 2017
Digital Marketing Manager
Feb 2014 - Sep 2017

Freelance Clients

These are some of the clients I've worked for as a freelance SEO Content Specialist.

Tools I Use

I use a range of tools to research, design, optimise and report on the success of the content I create. These are some of my favourites.

Me in Action

Throughout the years, I've shared my SEO and Content expertise in a variety of different formats. Colleagues and clients have enjoyed hearing me talk about everything from my content strategy process to important Google algorithm updates.


"Lola's bubbly personality, her creativity, and her deep knowledge of content and SEO have helped Passion get to where we are today, ranking #1 for "content marketing agency London" and having a very strong content marketing proposition."
Cecilia de la Viesca
Marketing and New Business Director at Passion Digital
"Worked with Lola recently, she's a confident and multi-hyphenate contributor with superior abilities pitching content and creative ideas. Very experienced in what she does, I would recommend her to any organization looking to upskill their content."
Shangmingzhu Zhang
Digital Marketing Lead at Stashbee
"You will not find a more creative, strategic, and dedicated content strategist than Lola. I was quite impressed with the way she positioned the brand from an SEO standpoint while producing useful content for our target audience."
Kristen Conlin
Senior Digital Marketing Manager at Lexicon

Hire Me

If you'd like to talk to me about a fixed-term freelance contract, email or use the form below.

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